Difference in Performance And Marketing Strategy Between Foreign-Owned Business And Domestic Businesses In India
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 3
Abstract
The objective of this research study is to find out if performance and marketing strategy of firms vary with their ownership. This research is done in two phases. In the first phase, approximately 200 firms were chosen from among 8 major industries/categories in India. The first contextual factor chosen for determining significant differences in the pattern of business performance was ownership – i.e. a comparison between domestic firms and foreign owned firms. The primary parameters chosen for measuring performance was sales, profits, ROI etc. Statistical tools used were regression analysis, factor analysis, T-tests and decision tree analysis. The tests did not throw up any significant difference in performance between these two sets of firms – domestic and foreign owned. In the second phase of this research, a questionnaire was designed and primary data pertaining to their strategy were collected from top company executives. Minor differences between the two sets of firms were observed on analysis of the data collated. However, overall, the strategic differences cannot be claimed to be significant.
Authors and Affiliations
Rahul Gupta Choudhury
Keywords
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- EP ID EP409933
- DOI 10.9790/487X-2003045059.
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