Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance
Journal Title: International Journal of Management Sciences - Year 2014, Vol 2, Issue 9
Abstract
Strategic planning that includes the characteristics of entrepreneurship, and marketing are crucial to performance of a business within a business environment that is very challenging and competitive nowadays. This article explores inter-relationships of entrepreneurial strategic planning, marketing and relation of both to business performance.
Authors and Affiliations
Che Mohd Zulkifli Che Omar, Ahmad Haris, Anas Tajudin, Nur Fadiah Abd Hadi
Keywords
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- EP ID EP26808
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