FEATURES OF DETERMINATION OF PRICES IN CONTRACTS ABOUT DISTRIBUTION OF INTERNET ADVERTISING
Journal Title: Право і суспільство - Year 2016, Vol 6, Issue 2
Abstract
This article analyzes the characteristics determining the price as a main condition of the contract on the placement of online advertising. The author defines the model of formation of such a price, proves the existence of indicators that should be considered separately from these models. According to the study, the author notes is inappropriate to apply pricing models online advertising on the model of print media, as well as leaning to the need to use a combination of pricing.
Authors and Affiliations
Д. А. КІВЕЛЮК
Keywords
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