FEATURES OF ESTIMATION OF VALUE OF THE ENTERPRISES ON THE BASIS OF THE METHOD OF DISCOUNTING CASH FLOWS
Journal Title: ЕКОНОМІЧНИЙ ДИСКУРС - Year 2017, Vol 1, Issue 2
Abstract
Introduction. The relevance of the chosen topic is determined by two fundamental problems of enterprises on the Ukrainian market: 1) maximizing the value of the enterprise in order to achieve leadership in the market and expand the scope of its activities; 2) attracting investors for additional capital. Methods. The work uses the financial statements of “Carlsberg Ukraine”, one of the four largest beer producers in Ukraine, from 2012 to 2018, on the basis of which its value was estimated by the method of discounting cash flows. Results. The market value of Carlsberg Ukraine for the period from 2012 to 2018 is calculated, which is indicator of the effective decisions made by managers. The results of the research show that there is an urgent need to assess the value of the company not only for owners and investors, but also for other market participants, such as: credit organizations, audit institutions, insurance companies, shareholders, etc. Discussion. The received information about future revenues is the basis for decisions made by the investors and shareholders regarding the appropriateness of investing in the rated enterprise. The results obtained during the research can be used in the practical activity of the rated enterprise in order to maintain its competitive position in the market, expand its own activities and attract more investors, partners and consumers.
Authors and Affiliations
Iryna Petriv
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