Fodder enrichment and sustaining animal well-being as methods of improving quality of animal-derived food products, in the aspect of consumer perception and acceptance
Journal Title: Animal Science Papers and Reports - Year 2016, Vol 34, Issue 4
Abstract
Improvement of animal-derived food products can be implemented by modification of fatty acids profile, by reducing fat, calories, cholesterol or sodium level or by incorporating bioactive compounds. However, consumer behavior towards novel enhanced quality products depends on many factors, including consumer attitude and believes. The aim of the study was to evaluate consumer acceptance of animal-derived food products of improved quality, as well as to evaluate factors that may influence consumer purchase decision in the aspects of fodder enrichment and sustaining animal well-being. The research was conducted using a method of direct “face-to-face” personal interview, in the technology of Computer Assisted Personal Interview. It was conducted on the group of 1009 representative Polish inhabitants, recruited using the PESEL database. The participants were asked about determinants of quality, methods to improve quality and their acceptance of mentioned methods. The obtained results indicated that sustaining animal-wellbeing to improve quality of products is generally highly accepted by consumers, but the highest acceptance level is indicated for individuals who perceive the origin as the determinant of quality.
Authors and Affiliations
Anna Olewnik-Mikołajewska, Dominika Guzek, Marta Sajdakowska, Krystyna Gutkowska
Keywords
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