Formation of Marketing Strategies and Programs in the Context of Global Change
Journal Title: Бізнес Інформ - Year 2012, Vol 6, Issue 0
Abstract
This article gived an analysis of modern trends in globalization processes and their connection with the formation of a global business strategy. It was substantiated the topicality of forming a new conceptual approach to strategy development in a "stable instability". It was proposed a model of development strategy, which involves the formation of interconnected network of alternative strategies, and allows flexible to adapt to changing conditions.
Authors and Affiliations
Olga Vedernikova, Nataliya Babenko, Yana Rybas
Keywords
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