„HITS OF RURAL TOURISM” IN THE CONSCIOUSNESS OF POLES
Journal Title: Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu - Year 2016, Vol 18, Issue 3
Abstract
The aim of the study was to identify awareness among Poles of the project „Hits rural tourism” and the popularity of 33 products included in its composition. The survey involved 830 respondents. Over 70% of respondents had no awareness of the existence of such a project, and only 2.8% of them were able to identify examples of specific products included in the hits. Known and most frequently visited by the respondents were: Babskie Ranczo, Stawy Milickie or Tatarska Jurta. The percentage indicated in the case did not exceed 3%. The source from which the respondents drew information on individual hits was the internet and friends. The most important conclusion from the study is that measures to promote the project „Hits rural tourism” are ineffective.<br/><br/>
Authors and Affiliations
Jan Zawadka
Keywords
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