IMPACT OF INTERNET ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR
Journal Title: GJRA-Global Journal For Research Analysis - Year 2018, Vol 7, Issue 7
Abstract
With the rapid growth in technology, the internet is becoming an important one stop point for consumers in 􀃶nding most of their needs. Be it communication, entertainment, shopping, information search, internet serves as a panacea for all their requirements. Internet advertising broadly consists of various commercial content formats delivered by video clip, print, and audio; either solicited or unsolicited and includes company web sites, corporate logos, e-mail messages, pop-ups, banner ads, skyscraper ads, buttons, interstitials, hyperlinks, dynamic media, and interactive games. It is important for local businesses to look into internet advertising as more consumers turn to the internet for their purchasing. Many consumers are online every day for their personal work, but do they notice the ads, banners displayed on that webpage and most important their recall value. Internet advertising has significant relationship with purchase decision of the consumers and therefore is a key determinant in influencing consumer behaviour and there is a positive relationship between internet advertising and consumer purchase decision.
Authors and Affiliations
Raimohan Dash
Keywords
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