Imported Versus Local Products: Why and How People Respond Against Different Categories?
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
Historically people of Bangladesh have preference for imported products and services. The purpose of this exploratory study is to understand the present situation of local or global brand preferences and their underlying reasons. A total 203 customers of consumer products and services were asked about their purchase tendency from different age, income and occupational groups. Associations were measured for different demographic variables with product categories and reasons for selecting imported and local brands. The finding of the study shows that preference for purchasing different product categories differ for imported or local brands. Brand value, performance, marketing efforts, symbol of status, and sales presentation are identifiable reasons for choosing imported items, whereas familiarity with lifestyle is the reason for choosing local brands which are associated with demographic variables. Marketers should count these links for their segmentation and target marketing process for developing better marketing strategies.
Authors and Affiliations
Husain Salilul Akareem, Mohammad Tanvi Newaz and Murtaza Faruquee
Keywords
Related Articles
- EP ID EP19500
- DOI -
- Views 484
- Downloads 23
“FINANCIAL PERFORMANCE ANALYSIS OF CO-OPERATIVE SUGAR FACTORY”
he finance is life blood of business. The finance is most important function of the organization. We cannot imagine a business without finance because it is central point of all business achieves. Its effective managem...
Value Chain Analysis of Banana at Kediri after the Eruption of Mount Kelud
Kediri is one of the most severely affected areas of the eruption of Kelud. On the other hand a banana agribusiness potential is very promising. In this district there are 13 varieties of banana :Ambon Kuning, Ambon TW...
A STUDY OF ORGANISATIONAL DEVELOPMENT: EXPLORING THE IMPACT OF HIGH PERFORMING EMPLOYEES THROUGH JOB SATISFACTION
The purpose of this study was to understand the degree to which employees’ satisfaction with merger-induced organizational changes impact on their productivity and the merged-firm performance. This is because, the intr...
EVA VS TRADITIONAL ACCOUNTING MEASURES: A PRE RECESSION CASE STUDY OF SELECTED IT COMPANIES
Purpose: The purpose of the study was to explain the explanatory power of EVA for shareholders value creation. The study provides empirical evidence on the relative and incremental information content of EVA and tradit...
Factors Influencing Consumers on Shopping in a Mall Based Store - An Empirical Study
The Indian retail industry is crowded with more than 12 million retailers spread across the country. The retail industry provides around 8% of countries employment. The Indian retail industry is undergoing a tidal chan...