INFORMATION SUPPORT FOR MARKETING ACTIVITIES ON THE MARKET OF VETERINARY PRODUCTS
Journal Title: Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Технічні науки - Year 2018, Vol 29, Issue 6
Abstract
The article analyzes the issues related to the development of an information system designed to support marketing activities in the veterinary market. The main areas of marketing activity and information flows that are emerging are investigated. The tasks, which must be solved by an information system designed to support marketing activities, are determines. The general concept of building a marketing information system is considered. The functional structure of the developed system is presented. The UML modeling results are provided.
Authors and Affiliations
І. Л. Бородкіна, Г. О. Бородкін
Keywords
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