Management of consumer behavior in retail business
Journal Title: Ринкова економіка: сучасна теорія і практика управління - Year 2014, Vol 1, Issue 1
Abstract
In the article discussed the nature and interpretation of the classification of personal factors of consumer behavior with current transformations consumption trends in retail business. Author details the influence of age and gender on the behavior of consumers in the retail trade.
Authors and Affiliations
M. A. Oklander
Keywords
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- EP ID EP485458
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