MANAGEMENT OF CONSUMERS’ ECOLOGICAL KNOWLEDGE THROUGH SOCIAL CAMPAIGNS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2013, Vol 14, Issue 2
Abstract
Perceiving negative effects of the consumption model expansion, which is transient, tends to commencement of reducing activities. One of these actions is to carry out social campaigns that shape ecological knowledge of consumers. The purpose of the following article is to focus on the campaign’s educational function. Popular campaigns are described, e.g. „Godzina dla Ziemi”, „SOS dla świata”, „Nie zaśmiecaj swojego sumienia”, ect. The presented research results clearly shows the respondents’ importance attributed to the conducted ecological campaigns.
Authors and Affiliations
Małgorzata Szatan, Katarzyna Walczuk
Keywords
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- EP ID EP81364
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MANAGEMENT OF CONSUMERS’ ECOLOGICAL KNOWLEDGE THROUGH SOCIAL CAMPAIGNS
Perceiving negative effects of the consumption model expansion, which is transient, tends to commencement of reducing activities. One of these actions is to carry out social campaigns that shape ecological knowledge of c...