SELECTED ASPECTS OF CSR STRATEGY AS AN EXAMPLE OF SMALL AND MEDIUM-SIZED ENTERPRISES AGRIBUSINESS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 2
Abstract
The concept of corporate social responsibility, functioning under the name of CSR (Corporate Social Responsibility), which is the responsibility of the business, is becoming more popular not only in academia, but also business. The purpose of this paper is to present some issues concerning the implementation of CSR strategies on the example of small and medium-sized enterprises agribusiness. Research on business opinion on the concept of CSR has been carried out in the second half of 2013 and included 174 micro-enterprises (0-9 persons), small (10-49 employees) and medium (50-249 employees) businesses agribusiness established in rural areas of Warmia and Mazury.
Authors and Affiliations
Marcin Ratajczak
Keywords
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