Marketing Management of Trade Enterprise
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2018, Vol 1, Issue 86
Abstract
Annotation. The purpose of the study is to identify the main aspects for marketing management of the trade company. The research deals with peculiarities of marketing management in the enterprise due to modern economic conditions. Methodology of research. The research methods: analysis and synthesis, systematization and synthesis, dialectical approach. Findings. There was described the main purpose of the management system. There were considered, the categories “marketing management” and “managing marketing”, the main components of marketing management were defined. There were described the indicators for implementation of managerial efforts of the trade enterprise. Practical value. The study proves that management for marketing activities will ensure: effective long-term marketing interaction of the enterprise with its target market; accelerating the integration of marketing processes; improvement of internal interconnections within the enterprise; combination of a marketing strategy and a general strategy for the development of the trade company; positioning of the enterprise as a competitive subject of market activities.
Authors and Affiliations
N. Karpenko, Natalia Yalovega
Keywords
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