Marketing Research of the Market of Technologies of Virtual and Additional Reality in Ukraine
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 3
Abstract
The article deals with the types and properties of modern technologies of virtual and additional reality. The development and trends of the world market of virtual and additional reality are analyzed. A market research of consumers in the form of a survey was conducted to determine the tendencies of the Ukrainian virtual and additional reality technologies market. According to its results, three groups of consumers were distinguished, differing in knowledge, attitude and technology evaluations: neutral, skeptics and innovators. Two latent factors that have an impact on consumer behavior were allocated: conservatism and liberalism.
Authors and Affiliations
Oksana Yashkina, Roman, Odinokov
Keywords
Related Articles
- EP ID EP401804
- DOI 10.15276/mdt.2.3.2018.1
- Views 136
- Downloads 0
Marketing Tools and Brending Football Club Activities
The need to strengthen the use of the marketing concept in the organization of football clubs is substantiated in the article. It is shown that Ukrainian football clubs should use modern marketing tools more effectively...
The current state of interactive information provision of cross-border cooperation in the Carpathian Euroregion
The aim of the article. In the scientific works of Ukrainian and foreign scientists on the development of cross-border cooperation, international and regional marketing, there are no empirical studies on the status of in...
Marketing diagnosis management of cross- border cooperation in the Carpathian Euroregion
The aim of the article. The majority of scientists to provide expert evaluation Euroregional formations about the effectiveness of their operation in cross-border space, use indirect methods of diagnosis: assessment of c...
Social media marketing: strategies and tools in the B2C market
The aim of the article is to find the definition of the theoretical and methodological foundations of the strategy construction and the implementation of marketing tactics in social networks. The results of the analysis....
Digital technologies in the modern logistics and supply chain management
The aim of the article. The purpose of this paper is to analyze and specify the existing aspects of using different kinds of digital technologies in logistics and supply chain management in the current state of economic...