MEDIA OWNERS AND THEIR INFLUENCE ON PUBLIC OPINION
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The paper deals with the social responsibility of media owners and also with the relationship of economics and business ethics in the media. Within the conducted quantitative research it was investigated whether or not the public has information on business background of various media ad whether or not the public considers the media a line of business or of interest in terms of shaping public opinion. The qualitative research through semistructured interviews with prominent personalities investigated their opinion on the activity of the media, particularly in terms of the need to regulate this type of business. Finally, the recommendations were adopted, based on the results of the field survey.
Authors and Affiliations
Pavla Varvažovská, Martina Jarkovská
Keywords
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