METHODOLOGICAL PRINCIPALS OF THREE-LEVEL SYSTEM OF COOPERATIVE MARKETING IN THE UKRAINIAN TOURISM
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2018, Vol 19, Issue 1
Abstract
The task of this article is to work out methodical positions and practical recommendations for formation of the cooperative marketing system. This system is considered to be the preferred means of Ukrainian travel agencies for effective functioning in conditions of globalization. The subject of research is scientific and methodological issues and praxeological aspects of marketing activity of the tourism agencies, the prospects for effective implementation of the cooperative marketing concept in tourism. The methodology of research includes such methods as: system analysis, morphological analysis, the historical method, desk review, methods of marketing research (desk and field). The foundation of cooperative marketing system development for tourism agencies has been accentuated. The way of organizing a general cooperative marketing system is proposed in the form of three-level closed cycle: macro-, meso- and micro-level. The article confirmed that the concept of balanced tourism is an important condition of development of the cooperative marketing system in Ukraine. The stages of organizing tourism centers have been highlighted. The development of those proses is a necessary requirement to create a cooperative marketing system for tourism agencies. The elements and logic for creating the infrastructure of information support have been worked out for the tourism agencies.<br/><br/>
Authors and Affiliations
Liudmila Shulgina
Keywords
Related Articles
- EP ID EP346290
- DOI 10.5604/01.3001.0012.0502
- Views 62
- Downloads 0
THE BARRIERS OF HEALTH CARE UNITS EMPLOYEES’ ORGANIZASATIONAL INVOLVEMENT IN THE EVALUATION OF SENIOR STAFF
SYSTEM FACET5 JAKO INSTRUMENT ZARZĄDZANIA RÓŻNORODNYMI TYPAMI OSOBOWOŚCI ZAWODOWEJ PRACOWNIKÓW
W artykule podjęto rozważania na temat wykorzystania systemu Facet5 w zarządzaniu różnorodnymi typami osobowości zawodowej pracowników. W tym celu omówiono zastosowanie modelu Wielkiej Piątki w badaniu osobowości. W arty...
CZECH CONSUMERS´ BEHAVIOR TOWARD DOMESTIC BRANDS
The study is aimed to reveal Czech customers decision making styles toward domestic brands; that is important because it determines the behavioral patterns of consumers and is relevant for market segmentation. Therefore...
Metoda rozwoju i narzędzia kształtowania współczesnej organizacji
W niniejszym artykule podjęto próbę identyfikacji metod oraz narzędzi kształtowania współ-czesnych organizacji gospodarczych. Wskazano metodę rozwoju organizacji jako jeden z najskuteczniejszych sposobów kształtowania ob...
PROCESS OF DATA AND INFORMATION GATHERING IN THE SILESIA CANCER REGISTRY
The article describes basic processes in the Silesia Cancer Registry. This is one of sixteen organisations that basic goal is to gather cancer data in the population (silesian voivodship). This data is proceeded into inf...