Nano innovation with smart products: The youth’s nanotech awareness, perception of benefits/risks<p>Akıllı ürünleriyle nano yeniliği: Gençlerin nanoteknoloji farkındalığı, fayda/risk algıları
Journal Title: Journal of Human Sciences - Year 2015, Vol 12, Issue 1
Abstract
Starting with 2000’s the potential of this technology managed to catch the attention of governments, private sectors, and even key civil decision makers. By creating new resources for production systems, adding new functions to products and even equipping new products with extraordinary functions, this technology has quickly entered in research labs and, soon after, in the economic and social lives of the societies. Along with all these promises and its great potential, some doubts as well have been brought to public attention, namely issues related to the impact of nanoscience development upon health and the environment; this lead to a certain display of resistance to its benefits by recalling previous unsuccessful experiments and so not being able to demonstrate its potential to the public. The research results found in the literature draw attention to the fact that the initially low public awareness in respect with nanotechnology has gradually increased, and along with a general positivity a sense of concern created by uncertainties and risk perceptions has also emerged. Studies touching upon the importance of the perception of nanotechnology innovation and the social acceptance of its products have put an emphasis on following up the variables within the dissemination process. Among the countries that have allocated funds to nanoscience is also Turkey, but an utterly limited literature is available on the topic of nanotechnology and public perception. In this respect, this study aims to analyze, by using Rogers’ Diffusion of Innovations Model, the variables in phenomena such as the tendencies of using nanotech products, benefit/risk perceptions, the perceived properties of innovation, and technological trend profiles. In conclusion, the results of this research, done with the participation of 446 students from science, health and social sciences departments, have put forward findings such as a high awareness and an overall positivity towards nanotechnological products, but also a certain precaution in the preferences of buying food products. Özet2000’li yılların başından itibaren potansiyeli ile nanoteknoloji hükümetler, özel sektör ve sivil aktörlerin dikkatini çekmeyi başarmıştır. Üretim sistemlerine yeni kaynaklar yaratarak, ürünlere yeni işlevler katarak ve hatta sıra dışı işlevlerle donanmış yeni ürünleri üreten bu teknoloji toplumların ekonomik ve sosyal yaşamlarına da girmiştir. Tüm bu olağanüstü vaatlerin ve güçlü potansiyelin yanında nanobilimdeki sağlık ve çevre üzerinde yeni sorunları gündeme getiren belirsizlikler, kamusal alanda önceki olumsuz deneyimleri çağrıştırma, potansiyelini ortaya koyamadan nanoteknolojiye direnç geliştirme ihtimallerini yaratmıştır. Literatürdeki araştırmaların sonuçları da, kamuda başlarda düşük olan nanoteknoloji farkındalığının giderek yükseldiğini ve genel iyimserliğin yanında risk algıları ve belirsizliğin yarattığı endişelerin oluştuğuna dikkat çekmiştir. Çalışmalar, nanoteknoloji yeniliği ve ürünlerin toplumsal kabulü açısından algıların önemine değinmiştir. Nanobilime kaynak ayıran Türkiye’de ise kamu algıları konusunda son derece kısıtlı bir literatür bulunmaktadır. Bu doğrultuda çalışmada nanoteknoloji algılarının ölçülmesinde Rogers’ın Yeniliğin Yayılımı Modeli temel alınarak yeniliğin algılanan özellikleri, teknoloji yönelim profilleri, nanoteknolojik ürün kullanma eğilimleri ve fayda/risk algıları gibi değişkenler analiz edilmiştir. Fen, sağlık ve sosyal bilimler alanlarından 446 üniversite öğrencisi katılımcı ile yapılan araştırma sonuçlarında yüksek bilinirlik, genel iyimserlik ancak gıda ürün kategorilerine karşı temkinli satın alma tercihi gibi bulgulara ulaşılmıştır.
Authors and Affiliations
Ebru Güzeloğlu
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