O COMPORTAMENTO DAS MICRO E PEQUENAS EMPRESAS DE MODA NAS REDES SOCIAIS
Journal Title: Revista Competência - Year 2014, Vol 7, Issue 1
Abstract
This paper aims to present aspects related to the behavior of micro and small fashion companies on social networks. This paper explores the question of the frequency of publications and their relationships with users’ interactions. Data were collected through monitoring of fan pages of twenty-three apparel companies of the Bras de São Paulo (shopping center and high street shops) region over a period of two months. The results show that micro and small fashion companies are using the social network, Facebook, with different intensity, but does not observe any direct relationship between the mean of publications and the average responses of users (consumer interaction with the page). Another important result is related to the day of greatest overall return on user responses, for micro and small clothing firm is on Sunday and Mondays.
Authors and Affiliations
Francisco J. S. M. Alvarez Marcela Bortotti Favero
Keywords
Related Articles
- EP ID EP677228
- DOI https://doi.org/10.24936/2177-4986.v7n1.2014.154
- Views 279
- Downloads 0
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