POLITICAL COMMUNICATION OF MPS OF THE PEOPLE’S PARTY – OUR SLOVAKIA IN DIGITAL AREA
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
Political communication is an essential part of the research of social and behavioral sciences focusing on the functioning of society and its components. Its form has changed significantly over recent years as a result of technological development. The so-called web 2.0 has opened the way for stronger interaction between politicians and their voters by replacing the static pages with dynamic content pages that can be intercepted not only by their authors but also by individual users. We can say that social media have played important role in the political communication. They are currently being used by all (not only) relevant political parties to present themselves as well as to interact with their voters. This article deals with the form of political communication in the Slovak Republic, with attention being focused towards the MPs of the political party People’s Party – Our Slovakia (ĽS – NS). The aim of this article is to find out whether these MPs use separate (personal) pages/profiles on social networks sites for their communication with the voters. Our current findings show that in the case of a political party People’s Party – Our Slovakia, the communication is directed significantly onto the leader and is realized through the regional, district or fan pages of ĽS – NS. Only a few MPs of ĽS – NS have individual profiles or pages on social network sites.
Authors and Affiliations
Jakub Bardovič
Keywords
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