THE CURRENT STATE AND LEVEL OF KNOWLEDGE OF THE YOUNG GENERATION IN THE CONTEXT OF STUDY OF THE IMPACT OF THE INTERNET AND DIGITAL MEDIA ON EDUCATION

Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1

Abstract

The contribution deals with the impact of digital media and the Internet on education and educational process and has the character of a theoretical-empirical study. The contribution defines the selected theoretical basis of the studied topic from several authors’ approaches and in the empirical part the results of the quantitative research are presented. The main objective of the contribution is through a brief theoretical reflection and empirical data to examine the current state and level of knowledge of the young generation in the context of the impact of digital media and information and communication technologies on the field of education.

Authors and Affiliations

Vladimíra Hladíková

Keywords

Related Articles

STRATEGY OF ONLINE CONTENT MARKETING BASED THE DEMOGRAPHIC AND PSYCHOGRAPHIC SEGMENTATION

Content marketing is a well-known marketing method whose popularity is steadily rising with technological advancement and Internet development over the last few years. As the outdated marketing forms on the Internet beco...

POLITICAL COMMUNICATION OF MPS OF THE PEOPLE’S PARTY – OUR SLOVAKIA IN DIGITAL AREA

Political communication is an essential part of the research of social and behavioral sciences focusing on the functioning of society and its components. Its form has changed significantly over recent years as a result o...

MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT

This contribution is focused on the current problematic of social networking sites usage in sport marketing. It mostly elaborates on new trends and tools within the chosen networking sites that Czech sport subjects work...

LOCAL ACTION GROUPS IN SLOVAKIA ON FACEBOOK – THE REAL MIRROR OF THEIR ACTIVITIES

The success of any organization is based not only on the results of its activities but also on the presentation of these results. Through the LEADER methodology, the European Union provides for the creation of public-pri...

THE CULTURE OF NARCISSISM IN THE POSTMODERN SOCIETY

Narcissism could be described as a phenomenon that has been “residing” in the sociocultural environment for centuries. With a natural technical-technological progress, this phenomenon has steadily transformed itself into...

Download PDF file
  • EP ID EP591073
  • DOI -
  • Views 64
  • Downloads 0

How To Cite

Vladimíra Hladíková (2018). THE CURRENT STATE AND LEVEL OF KNOWLEDGE OF THE YOUNG GENERATION IN THE CONTEXT OF STUDY OF THE IMPACT OF THE INTERNET AND DIGITAL MEDIA ON EDUCATION. Marketing Identity, 6(1), 109-117. https://www.europub.co.uk/articles/-A-591073