Public-private partnership in the field of tourism as a mechanism of provision of sustainable development of the economy of the country and regions
Journal Title: Публічне управління та митне адміністрування - Year 2018, Vol 1, Issue
Abstract
The article reveals the main tendencies of tourism development in the world and Ukraine. The role of mechanisms of public-private partnership for development of tourism as one of the most perspective branches of economy is determined. It is substantiated that cooperation between the state and business in the field of tourism creates favorable conditions for efficient use of existing and attraction of investment resources to the country and its separate regions. The main problems of tourism development in Ukraine and institutional inability to implement public-private partnership programs in tourism are determined. The main directions of ensuringsustainable development of the economy of the country and regions are recognized by recognizing the priority of tourism activity and its activation. It is substantiated that there are many problems facing the tourism industry of Ukraine that require an immediate solution. One of the ways of tourism development is to improve the system of state regulation of tourism activity, based on the use of the public-private partnership mechanism. It is determined that it is necessary to take the following steps that will make the tourism industry a locomotive of the national economy: at the state level, recognize tourism activity as a priority direction of the national and regional economy; to develop a strategy of development of the tourist industry of the state; to create the proper legal, financial and organizational conditions for attracting the potential of private business to the tourism industry of Ukraine, including by stimulating investment activity in the form of public-private partnership; to create a separate institute of state executive power on problems of tourism development; to create a hierarchical vertical on state regulation in the field of tourism through the formation of special units in the bodies of regional and local authorities; to attract educational institutions and public organizations to solve problems of personnel supply and tourism promotion; to develop marketing strategies for tourism development in cities and regions, etc. The success of the implementation of these proposals depends on the formation and implementation of a balanced state policy in the field of tourism.
Authors and Affiliations
Л. М. Івашова
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