Public Relations in Asia
Journal Title: Journal of Intercultural Management - Year 2012, Vol 4, Issue 4
Abstract
The demand for public relations services globally has gone high duringthe last decade. This has come about primarily due to the increase in competition forforeign markets among multinational corporations. Practitioners as well as theoristsof PR are required or rather forced, because it’s not a matter of choice, to be globalcommunicators, governed by a whole new set of personal and professional rules. Thenature of its rapidly growing economies results in huge opportunities for businessesbut also great challenges. Asian region has its own unique approach to practicing publicrelations. The aim of this article is to identify the core cultural elements that have theeffect on public relations practices.
Authors and Affiliations
Michał Chmielecki
Keywords
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