Reasons the DartsFans Attending Live Events
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 8
Abstract
Sports organizations today operate in a complex leisure market, and must apply advanced marketing methods in order to survive. Sports fans are motivated to attend events for a variety of reasons, and understanding these motivations is important to sports managers and marketers. While much previous studies has focused on mainstream team sports, comparatively little is known about fans' motives for attending less famous, individual sports. This research assessed the motives of fans of darts in Iran. A modified version of Wann's (1995) Sport Fan Motivation Survey (SFMS) was used for collecting data. 83 respondents at a dart event were asked to answers of the questionnaire.Findings showed that darts fans are motivated by entertainment, self-esteem, group affiliation, eustress and appreciation of players' skills. Escape from everyday life and family bondingwere shown to be relatively unimportant. These results differ from previous studies of fans of individual sports. Level of participation and identification with favorite sport is different by fans.Motives of fans with different levels of identification may differ.There were significant positive relationships between fan identification with the sport of darts and four motivational factors. It is suggested that sports marketers can use sports identification as a grouping variable in market segmentation. Few differences were found when fans were grouped by gender. The research has significant implications for sports marketers working in the field of competitive and recreational sports. Furthermore, the final result suggesting that the darts-relatedorganizations must devise new marketing strategies to survive and develop.
Authors and Affiliations
Shaghayegh Hashemi Motlagh| Department of Physical Education, Science and Research Branch, Islamic Azad University, Maragheh, Iran
Keywords
Related Articles
- EP ID EP5574
- DOI -
- Views 243
- Downloads 10
Risk assessment of the selected processes in women’s surgery ward by Healthcare Failure Mode and Effect Analysis (HFMEA) method, 2013
Making sure about patient's safety is the first critical step in care quality improvement. Women's surgery wards are known as the most high risk areas of a hospital. This study is conducted to assess the risk of selected...
Analysis of Civil Liability in the Water and Wastewater Companies with Looking At Civil Liability of the Government at Iranian Law
Responsibility of the government and public enterprises, including water and wastewater companies, no doubt one of the necessities of social life, So that this principle can be one of the major works of the rule of law a...
Antonymy in Persian Language: a Cognitive Approach
In this paper the author is concerned with the role of cognitive and mental abilities of humans in the formation of antonymy sense relation at the level of words of Persian language. The findings are as follows: The spea...
A review on relationship between Religion, Spirituality, spiritual Transcendent, Spiritual Intelligence with Religious Coping
Religious coping and compatibility is a method in which individuals use from their beliefs and rites in order to face life problems and pressures. Religious coping can be a positive matter or it can be a shortcut that...
Economic Problems of Electronically Banking: A Multiple Response Analysis from North of Iran
This study was conducted in order to find out the economic problems of electronically banking in north of Iran. This study was carried out by descriptive survey at 2012. In this study were used from 39 experts and staff...