Stakeholders� Convictions and Pedagogy for Teaching Marketing Management
Journal Title: Journal of Management Research and Analysis - Year 2016, Vol 3, Issue 2
Abstract
Marketing is an applied discipline (Brown, 1996) and pedagogy can be considered as a set of theories, principles and practices used to teaching any area of study. In case of determination of pedagogy for teaching ‘Marketing Management’, stakeholders’ convictions (students, teachers, industry professional) play important role. The results indicated that the MBA students, MBA teaching faculties and industry professionals having different convictions about how Marketing Management taught more effectively with aligning the skills required by the profession. The study has found comparatively high dispersion between the convictions of teachers and students, low dispersion between teacher and industry professionals and explicitly high dispersion between students and industry professionals towards pedagogical consideration for teaching marketing management.
Authors and Affiliations
Jayant Sonwalkar, Chandan Maheshkar
Keywords
Related Articles
- EP ID EP242257
- DOI -
- Views 180
- Downloads 0
A study on quality of work life of workers in construction industry in Madurai district
Quality of work life is a philosophy, a set of principles, which holds that people are the most important resource in the organization as they are trust worthy, responsible and capable of making valuable contribution the...
An examination of the relationship between perceived service quality and patients’ satisfaction towards healthcare services
This study attempted to measure the influence of various hospital service quality on patient39s satisfaction This study identified five dimensions of hospital service quality These are Clinical Care Admission Procedure R...
Diagnostic exploration about job satisfaction pertaining to the contractual faculty of engineering colleges and private university in developing country like India
In the present worldwide the structure of the education faces various difficulties because of the powerful idea of the environment One of the innumerable difficulties for enlightenment structure today is to fulfil its hi...
Customer decision-making process and the effect of marketing on the final purchase decision
The paper aims to explain the consumer decision process and evaluate the various marketing channels used by the firms to influence the decision process of the consumer The first part of this paper critically reviews the...
The impact of emotional intelligence on work performance- An empirical investigation
The Emotional Intelligence EI is an imperative concept to meet thought of the structure goals via better work performance of the executives working in the organization In this study was planned to check the character and...