The Concept of the Classification of Tourist Motivation Factors
Journal Title: International Journal of Contemporary Management - Year 2013, Vol 12, Issue 1
Abstract
The author discusses basic ideas related to tourist motivation and the theoretical aspect of travel motivation factors. They are presented from a new perspective, in a three-part structure. The classification of tourist motivating factors is inspired by Maslow’s hierarchy of needs, Hellwig’s concept of linear ordering of objects in multidimensional space, Ritchie – Crouch model, and Rheinberg’s definition of motivation. The author of the paper puts for-ward a thesis according to which tourist motivation is affected by basically deferent factors which occur in the tourist market place. These factors are referred to as motivators which, when they occur, lead to satisfaction, hygiene factors which, when they do not occur, lead to dissatisfaction, and demotivators which, when they occur, lead to dissatisfaction. They may have a simultaneous impact on humans (tourists). The presented concept of the trychotomy of motivating factors in tourist motivation is a creative development of Herzberg’s two-factor theory – the author proposes a more detailed definition of the above factors and extends the area of research by including demotivators in the analysis. Areas of their impact on touristic value of a destination (place visited by tourists) are totally different, although they occur simultaneously in a given tourist region (destination). That is why this concept serves as a methodological directive, which suggests that the scope of the study should be expanded to include demotivating factors related to the investigated phenomenon.
Authors and Affiliations
Leszek Kozioł
Keywords
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