THE EFFECTS OF FONT TYPE CHOOSING ON VISUAL PERCEPTION AND VISUAL COMMUNICATION
Journal Title: Online Journal of Art and Design - Year 2013, Vol 1, Issue 3
Abstract
From the primitive cavemen to the modern societies of technology, the signs were given meanings and these signs became the most important elements of visual communication as a symbol of communication. These visual communication symbols that were seen in each period and society in history where human beings were present carried different meanings in different cultures. Visual communication is now an inseparable piece of our social and individual lives. As a matter of fact, in all areas of activity in our daily lives, visual communication is being applied. Choosing the suitable one among the font piles that reach to ten thousands as of today requires preliminary information and experience. Although in our day there are different font catalogues prepared, it is pretty difficult to determine and choose which font is more suitable with which message. The most important characteristic of writing is that it carries the communication message directly to the reader. The reader should be able to read and understand the message carried to him/her as fast and as easily as possible. This paper examines the effects of font choices in visual perception and visual communication, and furthermore mentions the letter and font specifications that should be act accordingly in written documents for the message that is the essence of the communication to be understood better.
Authors and Affiliations
İsmail Hakkı Nakilcioğlu| Afyon Kocatepe University - Fine Arts Faculty Head of Communication Design and Graphics Dept. inakilci@yahoo.com
Keywords
Related Articles
- EP ID EP8183
- DOI -
- Views 613
- Downloads 38
An Experimental Pedagogy of Concept Development in the Introductory Architectural Design Studio
The introductory architectural design studio has a significant role in design education, as the students are required to synthesize both a physical and conceptual response to variousdesign issues without any prior knowle...
?ç Mekan Yüzey Tasar?mlar?nda Mesaj - Kullan?c? ?li?kisi Üzerine Deneysel Bir ?rdeleme
Tasar?m bilinciyle yarat?lan mekanlar, kendilerini tan?mlayan ve benzerlerinden ay?ran karakterlere sahiptirler. Tasar?mc?lar kullan?c?lara, iç mekanda uygulad?klar? yüzey düzenlemeleri ile mekan?n karakterini ifade eden...
Design Awareness of Non-Designer Professionals
This paper elaborates on design in business. It particularly focuses on design awareness of non-designer executives. The paper is constructed in two parts: Initially, existing design and design management literature is r...
Scissors versus T-square: on El Lissitzky’s Representations of Space
The first exhibition of Russian art since the Revolution was held in Berlin at the Van Diemen Gallery in the spring of 1922. In Camilla Gray’s terms it was ‘the most important and the only comprehensive exhibition of Rus...
THE BRITISH BAUHAUS? JP HULLY AND AN UNWRITTEN HISTORY OF BRITISH MODERNISM
This is the first refereed article that presents the life and work of JP Hully, a British modernist that worked with Gane furniture manufacturers in Bristol. His design life and tenure at Gane overlapped with that of Mar...