The Influence of Experience Value, Destination Image, Destination Service Utility on Tourist Loyalty with Tourist Engagement as an Intervening Variable and Heritage Value as a Moderating Variable in Tourist Villages on the Island of Java.
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 10
Abstract
This research is expected to contribute to a deeper understanding of the dynamics of tourist loyalty in the context of tourist villages in Java, by considering various factors that influence it, such as Experience Value, Destination Image, Destination Service Utility, Tourist Loyalty, Tourist Engagement, and Heritage Value as Variable Intervening. This research model was analyzed using SmartPLS. Data were collected by distributing surveys to 230 tourists visiting tourist villages in Java Island. The data collection technique used a sample non- probability. The results of the study indicate that most of the hypotheses proposed are accepted, it is proven that there are eight hypotheses that are proven to have a significant direct relationship between variables, and three hypotheses do not have a significant relationship. The research model tested only shows the influence of variables that support sustainable growth, with these eight variables. Further research is expected to develop with other variables such as tourism village management, tourism village improvement strategies, tourism village development. This study proves that tourism villages can use research results to identify opportunities and threats that may arise from factors Destination Service Utility, in improving tourism development.
Authors and Affiliations
Santi , Willy Arafah , Robert Kristaung,
Keywords
Related Articles
- EP ID EP750269
- DOI 10.47191/jefms/v7-i10-50
- Views 88
- Downloads 0
A Study on Factors Affecting Intentions to Purchase Life Insurance through Bancassurance Channel in Vietnam
The article aims to assess the factors affecting the intention to purchase life insurance through Bancassurance channel of individual customers in Vietnam. Research data was collected from 605 individual customers using...
The Effect of Motivation and Job Satisfaction on Employee Performance with Work Discipline as a Moderating Variable at PT Truba Jaga Cita Muara Enim Branch
This study aims to analyze the effect of motivation, job satisfaction on performance and work discipline then analyze the effect of work discipline on performance and to analyze the role of work discipline in moderating...
Factors that Influencing Tax Avoidance: A Systematic Literature Review
Emerging researchin subject avoidance tax has choose various factor for verify its influence to behavior deliberate non - compliance (avoidance) tax). However, the review holistic about avoidance taxes that cover global...
Public Governance Mechanisms and Organizational Performance Case Study: Cameroon Military Engineering
Reflecting on governance mechanisms and organizational performance of the Cameroon Military Engineering raised some questions on the role of the Army in society in general, developing countries in particular and in the s...
Community Empowerment through New Entrepreneurship in the Era of the Corona Virus Pandemic in Banten Province
The Corona Virus pandemic that has hit almost all countries, including Indonesia, especially in the province of Banten, which is part of Indonesia, is geographically located to the west of the national capital, namely Ja...