The Influence Of Political Marketing On Voter Decisions In The Election Of Candidate Governor And Candidate Vice Governor Of North Sulawesi Province In 2015 (Study On Voters Of Urban And Rural Areas In North Sulawesi Province)
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 2
Abstract
This study aims to analyze and explain the influence of political marketing on voter decisions in the election of Candidate Governor and Candidate Vice Governor of North Sulawesi province. In this study using the independent variable of political products, political price, political place, political promotion, and voter decisions as dependent variable. This research uses survey method with quantitative descriptive approach. The research location in North Sulawesi province, population and sample used in this research are voters consisting of urban voters and rural voters in North Sulawesi province. The number of samples used in this study is 100 respondents. Sampling technique, used purposive sampling technique. Data analysis technique, collected through the distribution of questionnaires that are scored and tabulated to then be analyzed with multiple linear regression statistics. The result of the research shows that: 1) Political product has no significant effect on voter decisions in urban area and has a significant influence on voter decision in rural area, 2) Political Price has significant effect on voter decisions in urban and rural area, 3) Political place has significant effect voter decisions in urban areas and in the rural areas has no significant effect on voter decisions. 4) Political promotion has no significant effect on voter decisions in urban and rural areas.
Authors and Affiliations
Augustinus Buche Pati
Keywords
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