THE MAIN FEATURES OF USING INTERNET MARKETING TOOLS TO PROMOTE GOODS ON THE INTERNET
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 12
Abstract
The article describes the main features of using Internet marketing tools in order to promote goods in the modern market. Characteristics in relation to each digital tools of internet marketing are specified. A comparative analysis of traditional and digital media channels is conducted.
Authors and Affiliations
K. Yu. Semenenko, N. P. Skrygun, I. I. Kyrylenko
Keywords
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