The management of the innovation: A complex process
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 8
Abstract
In an environment whirlwind, where the company is in front of the imperatives of the globalization, of the consequences of the competitiveness, of the economy of knowledge and in the various questions connected to the strategies of the sustainable development, the management of the innovation became a major concern for companies.According to Nonaka and Takechi ( 1995 ), the innovation is a strategic element to the strengthening of the competitiveness and the competitive positioning of the firm of which its main mission is on the market. She also allows to do: Improve key skills Increase the productivity Improve the competitiveness Micheal porter indicates that the innovation is the key of the competitiveness of companies, because it conditions their capacity to reserve sustainable competitive advantages on evolutionary markets. And this determining indicator of the profitability and the competitiveness of companies and consequently a major component of the strategy of the company.
Authors and Affiliations
Jihane Lahrour, Amal Maaninou
Keywords
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- DOI 10.9790/487X-2008043237.
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