The Study of Perceived Risk Impact on Intention to Use Mobail Bank Case Study: Saderat Bank
Journal Title: Journal of Science and today’s world - Year 2013, Vol 2, Issue 9
Abstract
Electronic Banking is one of the innovations that have an effect on information and communication technology changes which has grown significantly. Banking through mobile is one of the newest electronic distribution channels for some banks which have increasingly crucial element for convenient and surplus value increase for the customer and bank (SURANTA and MATYLA2004,).with the growth of electronic trading and their undeniable advantages ,consumer prefer use of traditional methods. Risk and uncertainties inherent in mobile bank prevent of buying as a shopping channel. With regard to the importance of this approach for banks today, this study examined by, 2012 Alian Autron and Netty Tezkan which Reviews the roll of perceived risk on intention mobile bank that derived from this model. For collecting the information from Saderat customer bank branches were used randomly. To test data and the research model was used Pearsons correlation structure equation and path analysis by SPSS software and LISREL .the result show; perceived privacy risk, perceived executive risk, perceived time risk , Perceived financial risk, is the best impact on used intention mobile banking.
Authors and Affiliations
Hamed Dehghanan, Narges Shahmohamadi
Keywords
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