THE USE OF CONSULTING SERVICES FOR IMPROVING THE EFFICIENCY OF TOURISM ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
The article identified the reasons for poor utilization of consulting services in the tourism industry. It bases the expediency of the use of consulting services for improving the efficiency of enterprises of tourism. It reveals specific characteristics of tourism business in Ukraine, which actualize consulting development. Specific for the Ukraine tourism industry conditions of carrying out of marketing research are grounded.
Authors and Affiliations
E. V. Boiko
Keywords
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- EP ID EP217184
- DOI -
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