The vocabulary of advertising texts as the expression of the citizens’ linguocultural consciousness.
Journal Title: Науковий вісник Дрогобицького державного педагогічного університету імені Івана Франка. Серія: Філологічні науки (мовознавство) - Year 2016, Vol 5, Issue 1
Abstract
The object of the study are substandard lexico-phraseological units of city advertising. The topic of the research are linguocultural peculiarities of the Ukrainians, Russians and Englishmen. The attention is drawn primarily to the reasons of usage and functions of substandard units in the city advertising; their influence on the forming of the citizens’ cultural consciousness.
Authors and Affiliations
Т. С. Гарлицька
Keywords
Related Articles
- EP ID EP447483
- DOI -
- Views 130
- Downloads 0
INTERJECTION IMPACT ON DISCOURSE PRAGMATICS
The article addresses a range of issues centering on interjections pragmatic markers of discourse. The interjection wow, the object of our investigation, expressing the speaker’s state of mind like ‘being extraordinary,...
Lexico-semantic means of expressing the confrontation strategy of the interlocutor who is the object of reconciliation
The focus of the article is to explore the communicative behaviour of the interlocutor who has suffered from the conflict situation and is the object of the initiative for reconciliation. The author has made an attempt t...
Elementary deviations of modern English postcolonial fictional text graphic arrangement
The article highlights elementary deviations of graphic arrangement of modern English postcolonial fictional texts mirroring the general trend of contemporary English authors to employ the visual way of text representati...
PHRASE, ÉNONCÉ, ÉNONCIATION ЯК СКЛАДОВІ ПРОЦЕСУ КАУЗАЦІЇ У МЕЖАХ ЛІНГВІСТИЧНОЇ ТЕОРІЇ ГЮСТАВА ГІЙОМА
У цій статті основну увагу зосереджено на проблемі співвіднесення французьких термінів “phrase”, “énoncé”, “énonciation”, що використовуються на позначення синтаксичної конструкції, з основними етапами моделі каузації, о...
Spacial Deixis as Language Universal
This article investigates primary spatial deixis in typologically different, genetically related and unrelated languages. It is argued that demonstratives (this and that) and locatives (here and there) are universals. Th...