DIGITAL COMMUNICATION IN THE ENVIRONMENTS OF SELECTED PUBLIC SERVICES
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The digital communication has become part of our daily existence. Modern information and communications technologies affect all spheres of economic life, including the public sector. The paper deals with the issue of digital communications in public and state administration, the quality of websites and the information systems applied in selected public services. The main purpose of this paper is to present the project Central Government Portal, the required standards of the digital communications in the public sector and to define criteria for success from a user’s point of view.
Authors and Affiliations
Eva Gajarská
Keywords
Related Articles
- EP ID EP169596
- DOI -
- Views 99
- Downloads 0
THE AESTHETICS OF LOGO OR WHY COMIC SANS IS NOT TO BLAME
The article deals with the relationship between the aesthetics of typography and the aesthetics of logo or logotype. The author claims to answer how much can the typeface influence the success of the brand in the market....
THE COLLECTIVE MENTALITY OF CYBERNETIC CULTURE
The paper explores the issue of the formation of collective mentality that emerges based on the influence of cybernetic culture. The author argues that recent developments have led to new technical and technological inno...
ANALYSING THE PREFERENCES IN CUSTOMER BEHAVIOUR OF A NEW GENERATION OF CUSTOMERS THROUGH SMARTPHONES IN THE SOCIAL MEDIA ENVIRONMENT
The huge development of computers, the Internet, mobile phones, and other information and communication technologies has fundamentally influenced how companies trade with each other and how they sell products to final cu...
FACEBOOK IN USE OF POLITICAL PARTIES IN SLOVAKIA – TOOL FOR COMMUNICATION OF PROMOTION: FAR RIGHT VS. OTHERS
Digital media have an important role not only in media strategies of companies, but they are now an irreplaceable tool for all political parties. The right-wing parties in Slovakia compared to the system parties offers a...
PROTECTION OF AN “AVERAGE CONSUMER” IN THE DIGITAL SOCIETY – EUROPEAN CONTEXT
In light of the conference theme this academic paper deals with the issue of legal protection of consumers in the digital society. The authors describe the concept of a typical consumer to whom legal protection is provid...