ELECTRONIC MEDIA: A SITUATIONAL ANALYSIS OF ITS IMPACT IN PAKISTANI SOCIETY
Journal Title: European Journal of Business and Social Sciences - Year 2012, Vol 1, Issue 3
Abstract
Media particularly, electronic media is a powerful instrument for bringing visible changes in the views, out look, attitude and interest of people. The media is not only providing entertainment, information but also highlighting what is actually going on in the society, in the country and around the world. Media focuses on socio-economic, political and ideological issues and pinpoints the ills and evils prevailing in the society. Media plays significant role in the war against terrorism in the country and in bringing about the integration in the country. This article intends to highlight the role of media and its impact on minds and hearts of people, the environment in which it functions, the margin which has been left for further improvement and change in future.
Authors and Affiliations
Prof. Dr. Rashid Khan. | Professor, Department of Sociology, Peshawar University, Sareer Khan. | M.Phil Scholor, Department of Sociology, Peshawar University, Rukhsana Aziz. | Ph.D Scholor, Department of Education, Northern University. (Pakistan), Dr. Rehmat Ullah Shah. | Assistant Professor, Institute of Education & Research, University of Science & Technology, Bannu, Pakistan
Keywords
Related Articles
- EP ID EP10138
- DOI -
- Views 432
- Downloads 22
THE CHALLENGE OF CREATING VALUE THROUGH INTEGRATED SOLUTIONS IN A BRAZILIAN HEALTH CARE PROVIDER: THE BLUE LIFE CASE STUDY
This work is the result of a hindsight analysis of a successful project led by a Brazilian health care provider. It shows that the company's market value significantly increased through the use of Integrated Solutions...
IMPLEMENTATION AND MANAGEMENT OF STUDENTS DRESS CODE IN NIGERIAN UNIVERSITIES
The paper looked at the present mode of dressing in many Nigerian universities which has become a big concern to education stakeholders. They feared that there was too much distraction and disruption for effective tea...
VIEWING PROJECT LAUNCHES INTO KNIGHTIAN UNCERTAINTY: ILLUSTRATED BY THE HOSPICE & PALLIATIVE CARE TRIAGE INITIATIVE
The United States is in the midst of grave fiscal conditions. In addition to overall economic instability—i.e., The “Fiscal Cliff, the cost of health care in the U.S. has exploded over the past halfcentury. There i...
PERCEPTIONS OF COMMUNITY WORKERS IN THE PROVISION OF PSYCHOSOCIAL SUPPORT FOR INDIVIDUALS LIVING WITH HIV/AIDS IN INDIA
Psychosocial support is a critical component in the promotion of physical and psychological health for individuals managing the challenges of living with HIV/AIDS within the Indian context. The role of community worke...
THE IMPORTANT FACTOR OF BRAND EXPERIENCE TO BUY PERFUMES OF LUXURY BRANDS
This study aims to know if professionals that sells the luxury perfumes brands and consumers that by it understand the importance of the attributes related to the brand experience. This research arises from the need t...