Relationship between Modern Banking Service and Specific Brand Value in Iranian Private Sector Banking (A case study: The branches of Parsian and Saman Banks in Shiraz)
Journal Title: Journal of Science and today’s world - Year 2013, Vol 2, Issue 11
Abstract
The purpose of present study is to evaluate the relationship between modern banking service and brand specific value in Iranian private sector banking. The branches of the banks in Shiraz were selected for this study due to their availability. The statistical population includes the customers of the private sector banking system in Shiraz (n=7506). The sample group (n=382) was selected randomly with proportionate stratified method. The questionnaire contained 52 items based on 5- item Lickert Method. The results showed that there is a positive and significant relationship between the perceived quality of modern banking services in the private sector banks by their customers and the banks specific brand value. It is noted that the study is applied form in terms of its goal and it is correlative with descriptive – heuristic approach.
Authors and Affiliations
Mirza Hassan Hoseeni , Alireza Moogheli, Farzaneh Ojee
Keywords
Related Articles
- EP ID EP29392
- DOI -
- Views 398
- Downloads 4
Analysis of the effects of the dimensions and type of micro pump on the pull-in voltage caused by the vibration of the diaphragm in contact with fluids
Nowadays because of the advancement of technology, and the ever-increasing inclination toward small equipment, many researches regarding micro and Nano systems have been performed. The current study is about Micro Elect...
Assessment of the position and the role of marketing mix factors on the sales amount of business companies
In today’s ultra-competitive world, the secret of survival and success of the organizations depends on the understanding of the competitive structure of the market. Achieving to such understanding requires the knowledge...
The Role of Information Technology in Growth and Extension of Business cycles
Information technology (IT) had a great impact on the recent crisis of world economic growth in 2007 and has very real impact in most of industries and in all aspect of economy. The challenges created by the Basel refor...
Interaction between World Custom Organization and World Trade Organization to extend World Trade system
One factor that increases volume of trade is fast and low cost trade exchanges. The custom as delegation of state was responsibility to perform government in trade rotation. Many information, deeds and evidences settled...
The in fluency of educational reforms on the effectiveness of general school management in Iran
The present research considers the effect of educational reformation on the improvement of administration in the Iranian schools in the perspective of teachers and manager in 2010-2011. Research method, in this researc...