Shaping consumers’ behavior in tourism management
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 1
Abstract
The twenty-first century is characterized by an increasing tendency for the choice of new types of tourism in Poland as well as all over the world. Even today it becomes necessary to move away from a conventional and slightly common tourist offer for innovative, more attractive proposals which take into account individual customer needs and newly created types of tourism. The search for more and better ways to manage leads, therefore, a wider knowledge of the principles of psychology and this is the content of this article.
Authors and Affiliations
Cezary Marcinkiewicz
Keywords
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- EP ID EP66114
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